### Vanity Metrics vs Commercial Impact
Likes and impressions look nice on pitch decks, but they don't pay payroll. High impression counts with zero qualified inquiries mean your content is reaching scrollers, not buyers.
At KRAXX Studio, we categorize metrics into two buckets: **Distribution Indicators** and **Commercial Drivers**.
The 4 Core KPIs to Measure
- **Save-to-Impression Ratio (>5%)**: Measures true educational utility. 2. **Profile Conversion Rate (>3%)**: Percentage of post viewers who click through to inspect your bio and link. 3. **Inbound Inquiry Velocity**: Number of qualified DMs or contact form submissions originating from social channels. 4. **Content-Assisted Pipeline**: Revenue closed where prospect touched social content prior to booking a call.
Setting Up Multi-Touch Attribution
Add custom UTM parameters to all bio links and social CTAs. Use self-reported attribution ("How did you hear about us?") on your contact form to capture organic word-of-mouth.
The Monthly Executive Dashboard
Review numbers monthly, not daily. Look for compounding trends over 90-day quarters rather than panicking over single-post fluctuations.